Instagram and Facebook parent Meta Platforms (META) has confirmed that its “Community Notes” initiative will not impact paid advertisements. The Community Notes program, which is expected to outdo the traditional fact-checking model later this year, will only apply to organic content, the company added. Organic content refers to posts that Meta has not been paid to promote.
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Under Meta’s Community Notes program, people or the communities themselves will decide which posts are potentially misleading and need more context, while keeping those deemed beneficial for users.
Confusions Over Organic Content Moderation Persist
Although it is clear that paid ads will not be impacted by the Community Notes program, confusion persists over the definition of organic content. Brands and influencers often promote a product in organic posts. A spokesperson for Meta said that even such promotions would not be subjected to Community Notes at the beginning.
Meta’s new content moderation initiatives are expected to go into effect over the course of months towards the end of the year. Like any other product launch, Meta will take time to evaluate and improve the functioning of the Community Notes program.
Meta has taken the new content moderation cue from rival Elon Musk’s X platform, which follows a similar method for moderating political content. On X, however, the system applies to both paid and unpaid posts.
For now, it seems that sponsored posts promoted by influencers and the brand’s own organic posts will not come under the purview of Community Notes. A massive chunk of Meta’s growing revenue base is contributed by ad sales. Since ambiguity remains about the exact nature of the Community Notes program, advertisers could completely shun organic posts on Meta’s platforms.
Is META Stock a Good Buy?
Wall Street remains highly bullish about Meta stock. On TipRanks, META stock commands a Strong Buy consensus rating based on 40 Buys, three Holds, and one Sell rating. Also, the average Meta Platforms price target of $689.12 implies 12.7% upside potential from current levels. In the past year, META shares have gained 66.6%.
