Apparently, shareholders of social media giant Meta Platforms (NASDAQ:META) were dying for some of that sweet political drama. However, Meta won’t be providing it this election, at least in part, and suffered a fractional drop in its share price in Friday afternoon’s trading. The latest plan from Meta is to not offer recommendations of “political content” for Instagram and Threads users. Instead, users have to be the ones who seek it out. This is particularly true for accounts that users don’t already follow; the new content will have to be actively looked for in order to be displayed.
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These new updates will apply to public accounts and in any place where it recommends content, such as Reels. Word from Instagram is that the “…incremental engagement or revenue…” that political posts generate is “…not at all worth the scrutiny, negativity (let’s be honest) or integrity risks that come along with them.”
Is Meta a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 38 Buys, two Holds, and one Sell assigned in the past three months, as indicated by the graphic below. After a 168.93% rally in its share price over the past year, the average META price target of $522 per share implies 11.19% upside potential.
