After more than a year of delays, social media giant Meta Platforms (META) has launched its Meta AI chatbot in Europe, even as regulators investigate whether or not it violates the EU’s Digital Markets Act. The chatbot will be available in six European languages and will roll out in the coming weeks. Meta wants to match its AI offerings in Europe to those in the U.S. and plans to expand over time. Indeed, the chatbot will be available in 41 European countries and 21 overseas territories.
Unsurprisingly, Meta said that it took longer than expected to launch in Europe due to complex regulations. Nevertheless, the AI chatbot will now be free to use on Facebook, Instagram, WhatsApp, and Messenger. It is worth noting that since launching in the U.S. in 2023, Meta AI has gained over 700 million monthly active users, which shows just how important it is becoming to the company.
This launch comes as big U.S. tech companies face growing pressure from European regulators. Reports suggest that Meta and Apple (AAPL) may soon be fined for not fully following EU digital rules. Meanwhile, Google (GOOGL) was recently found violating these regulations, and Apple has been told to make more changes. In response, U.S. President Donald Trump has threatened tariffs on countries that fine American companies, though the EU says it is simply enforcing fair competition rules, just like in the U.S.
Is META Stock a Good Buy?
Overall, analysts have a Strong Buy consensus rating on META stock based on 44 Buys, three Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $763.71 per share implies 28.2% upside potential.
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