Shares of the Children’s Place (NASDAQ:PLCE) gained over 6% halfway through Thursday’s trading session after partnering with the Kardashians for a holiday promotion.
The collaboration is intended to promote a pajama collection and will include Khloe Kardashian, Dream Kardashian, Kris Jenner, and True Thompson.
Investors have had a tough ride since the stock’s post-pandemic peak back in November when the stock hit a high of $113.50 per share. Currently, the price is hovering around $35 per share.
