If the first thing you think of when you hear “Junior Mint” is an old episode of Seinfeld, well, you really are not alone here. Discount airline JetBlue (JBLU), however, would like you to think of something else: a new section of their planes. And the Junior Mint section is already catching investor attention, as shares are up over significantly in Wednesday afternoon’s trading.
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The Junior Mint section, as it is being called—noted a CNBC report—is a section that is just a little less upscale than the Mint section, a development that makes total sense when you look at it the right way. The Junior Mint section will be similar to the Mint section but will have a few amenities skipped, like the lie-flat seats.
There will be some other changes, too, noted company president Marty St. George, but JetBlue will be keeping these quiet until their launch in 2026. This is just the latest step in trying to bring in more passengers while also saving some cash. In fact, JetBlue has been dropping a host of routes in a bid to focus on more profitable runs that draw customer interest, and the Mint section was just part of that overall thrust.
Some New Runs, Too
But JetBlue is not just cutting unprofitable runs; it is looking to add on some new runs as well that may make a larger difference. Boston’s WCVB 5 noted that JetBlue announced a pair of new runs coming to Boston’s Logan Airport starting in 2025.
JetBlue will now run daily, non-stop service across the Atlantic, targeting Madrid, Spain, and Edinburgh, Scotland. These are not the first European flights JetBlue has run; previously, it ran year-round flights to Paris and London, along with seasonal service to Amsterdam and Dublin. Starting in the summer of 2025, there will be seven different daily nonstop flights going from Boston to locations in Europe, with the Madrid and Edinburgh flights offering the Mint service as well.
Is JetBlue a Buy, Sell, or Hold?
Turning to Wall Street, analysts have a Moderate Sell consensus rating on JBLU stock based on one Buy, four Holds, and four Sells assigned in the past three months, as indicated by the graphic below. After a 28.34% rally in its share price over the past year, the average JBLU price target of $6.23 per share implies 12.32% downside risk.
