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Honda (NYSE:HMC) Looks to Ramp Up Hybrid Sales
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Honda (NYSE:HMC) Looks to Ramp Up Hybrid Sales

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Honda looks to ramp up its hybrid sales, and brings out a new, sportier Prelude to help do the job.

Exciting news for Honda (HMC) shareholders, as Honda plans to light a fire under its global hybrid car sales, looking to swell them substantially by 2030. The news here might sound a bit pie-in-the-sky, but investors took it to heart, sending shares up modestly in Tuesday afternoon’s trading.

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Honda, noted a Reuters report, is planning to boost its global hybrid car sales by double 2023 levels. That will ultimately bring them to 1.3 million hybrids sold annually by 2030. It will also serve as what the company calls a “bridge” until more of the market goes to full electric.

The ramp-up will be somewhat gradual. Starting in 2026, the report noted, Honda will be bringing in more fuel-efficient systems for its compact and mid-size models. That will include not only control systems, but even engines. Yet Honda’s green aspirations remain ambitious; it still hopes to sell only electric and fuel cell vehicles starting in 2040, even as the market is slow to adopt. That adoption will likely only get slower as the Trump administration looks to pare back support in the United States.

A Big New Return in Hybrid

And indeed, Honda is already working to make this a reality. The new Prelude is making the jump from 2023 production car to 2025 reality, or at least, that’s what a Car & Driver report had to say. It will use a similar powertrain—a two-motor hybrid—to the ones currently seen in the CR-V, the Civic and the Accord.

But the new Prelude will not just be a green driver, it will also feature a nicely sporty aesthetic that should catch and hold drivers’ attention. And it will also boast the “S+ Shift” feature that will make “simulated shifts” feel “sharper” overall. Since the hybrids do not have a standard gearbox, they have a simulated one instead, which makes drivers feel more like a high-performance race driver.

Is Honda Stock a Good Buy?

Turning to Wall Street, a look at the last five days of trading for Honda stock shows a modest decline for most of that period. However, those losses were largely reversed by today’s trading, leaving shares down just 0.25% for the last five days.

See more HMC analyst ratings

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