Shares of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) are down in today’s trading. This can be attributed to news from Samsung (GB:SMSN), which is considering a move to make Microsoft’s (NASDAQ:MSFT) Bing the default search engine on its devices. Such a move could impact Alphabet’s revenue by $3 billion, according to the New York Times.
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Negotiations are still ongoing, and Google may still remain the default search engine. Nevertheless, this potential move highlights just how disruptive OpenAI’s technology has become, as it poses a serious threat to Google’s dominance.
Overall, Wall Street analysts have a consensus price target of $127.75 on GOOGL stock, implying over 21% upside potential, as indicated by the graphic above.
