Super Bowl LIX drew in a massive audience of 127.7 million viewers–with a peak average audience of 137.7 million viewers during the second quarter–which made it the largest audience for a single-network telecast in TV history, according to Nielsen. Aired on FOX, FOX Deportes, and Telemundo while also streamed on Tubi, the game generated over $800 million in revenue for Fox (FOXA).
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Impressively, Kendrick Lamar’s halftime show broke records with an average viewership of 133.5 million across all platforms. The performance, which featured special guests like SZA and Samuel L. Jackson, resulted in 80 million engagements and nearly 200,000 posts on social media. As a result, Lamar’s show surpassed Usher’s 2024 performance that saw 17 million engagements and 6,000 posts.
The Super Bowl also saw significant advertising revenue, with Fox selling over 10 ads for at least $8 million each. Interestingly, Budweiser’s (BUD) “First Delivery” ad ranked number one, followed by Lay’s (PEP) “The Little Farmer.” Furthermore, according to ad consulting firm Zappi, this year’s Super Bowl ads achieved an average Sales Impact score of 72, which was significantly higher than the average U.S. ad score of 50.
Is FOXA a Good Investment?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on FOXA stock based on seven Buys, eight Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. After an 83% rally in its share price over the past year, the average FOXA price target of $55.71 per share implies 1.7% upside potential.
