One of the biggest concerns that faced legacy automakers like Ford (F) was the idea that tariffs on imported goods might hit and cripple profit margins. There are some new signs, however, that these may not hit Ford and its contemporaries all that hard, and investors are breathing a small sigh of relief, for now. Ford shares were up fractionally in Monday afternoon’s trading.
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The newest word from the Washington Post noted that the Trump tariffs may not be as widespread as first imagined. They may “focus narrowly on industries and resources key to national security,” the report noted. That proved welcome to just about everybody who had a component operation not in the United States, or who sourced materials from foreign countries.
But the relief may be short-lived. President-elect Trump denied the report later, which brings the Post’s report into question, if only somewhat. Gains were more pronounced in the early going of today’s session, reports noted. But the subsequent denial of the report caused many of those gains to reverse partially. The universal tariffs of 20% are apparently still on the table—in that it will not matter where the items come from—but they may not go as far as first conceived. Only time, of course, will ultimately tell what the tariffs will look like.
Home Chargers Sticking Around
In perhaps some better news, at least as far as Ford’s green ambitions go, Ford is stepping up its free home charger program. Word from The EV Report notes that the Ford Power Promise program is now running through March 31, 2025. Ford was already seeing records for electric vehicle (EV) sales in 2024, so continuing to offer the chargers is a pretty good way to build on the momentum.
The program remains open to those who buy Mustang Mach-E, F-150 Lightning, and E-Transit Cargo Van models with 2024 or 2025 model years. Though the dealership from where you purchase said vehicle needs to be a participating dealership in order to get the offer. Users will also get access to improved charging at the BlueOval Charge Network—which includes Tesla (TSLA) Superchargers, as well as an improved battery warranty and 24 / 7 support, even roadside assistance.
Is Ford Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on F stock based on three Buys, seven Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 11.22% loss in its share price over the past year, the average F price target of $10.33 per share implies 4.08% upside potential.
