Facebook (FB) is getting into the subscription newsletter business with the unveiling of Bulletin to support creators. The new platform will allow writers in the U.S. to publish free and subscription-based newsletters for posting on the web or sent to subscribers’ inboxes.
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Bulletin will enable content creators to grow their audience by creating deeper connections. Writers will also have access to other tools like Facebook Live and Live Audio Rooms for enhancing discussions with the community.
Each creator on the newsletter platform will have access to a standalone website and be able to customize their color palette, logo, and publication name. Bulletin writers will also be able to keep all their subscription revenue for the duration of the partnership. Facebook Pay will handle all subscription payments.
The platform will include support on content creation, monetization, and audience growth. (See Facebook stock chart on TipRanks)
“To help writers keep discussions respectful, we’ll also offer comment moderation tools, like the ability for writers to control who can comment (such as paid subscribers only), and turn off comments,” Facebook stated in a press release.
Additionally, Facebook has moved to crack down on e-commerce scams and account takeover attacks. Consequently, it has filed two legal actions against online scam perpetrators that have violated its Terms and Advertising Policies. The legal action is part of an effort to keep people safe while combating abuse of the ad platform.
Yesterday, Argus analyst Joseph Bonner reiterated a Buy rating on the stock and raised the price target to $410 from $385, implying 17.91% upside potential to current levels. According to the analyst, continued strength in e-commerce advertising continues to drive Facebook’s stellar results. However, the analyst has raised concerns about the impact of antitrust and regulatory issues.
“In addition, management remains concerned about changes to Apple’s iOS 14.5 mobile operating system, which may cut into advertising revenue, and about the more difficult year-over-year comparisons coming in 2H. Still, we expect these negatives to be offset by the impact of the economic recovery,” Bonner added.
Consensus among analysts is a Strong Buy based on 29 Buys, 4 Holds, and 1 Sell. The average Facebook price target of $390.47 implies 12.3% upside potential to current levels.
FB scores A “Perfect 10” on TipRanks’ Smart Score rating system, indicating that the stock has strong potential to outperform market expectations.
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