Etsy (ETSY), the e-commerce platform that specializes in crafts, handmade jewelry and vintage clothes, is urging shoppers to “shop domestically” and purchase products from local merchants to avoid import duties and other costs associated with tariffs.
With online consumers facing soaring prices on products bought from outside their country that have import tariffs applied to them, Etsy is encouraging people to look to domestic products that can be bought from local merchants as a way to reduce costs and save money.
In a post on the company’s website, Etsy CEO Josh Silverman said the company is “surfacing new ways for buyers to discover businesses in their countries” via shopping pages and by featuring local sellers on its website and app. “While we continue to nurture and enable cross-border trade on Etsy, we understand that people are increasingly interested in shopping domestically,” wrote Silverman.
Active Users
Etsy connects buyers and sellers with mainly artisanal and handcrafted goods. The site currently has 5.6 million active sellers and is viewed as a competitor of e-commerce giants such as Amazon (AMZN), eBay (EBAY), as well China’s Temu and Shein.
Etsy says on its website that it is committed to helping shoppers avoid higher prices caused by U.S. President Donald Trump’s widespread tariffs, including duties of 145% on goods from China. President Trump has also signed an executive order to end the de minimis provision, a loophole for low-value shipments often used by online businesses such as Etsy, starting on May 2 of this year.
ETSY stock is down 17% in 2025.
Is ETSY Stock a Buy?
The stock of Etsy has a consensus Hold rating among 26 Wall Street analysts. That rating is based on seven Buy, 15 Hold, and four Sell recommendations issued in the last three months. The average ETSY price target of $51 implies 15.52% upside from current levels.
