Disney (NYSE:DIS) Event in Brazil Captures Investor Attention
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Disney (NYSE:DIS) Event in Brazil Captures Investor Attention

Story Highlights

A major Disney event will hit Brazil in a matter of days, the parks get a holiday refresh and Star Wars is making another attempt at a comeback.

This weekend, Disney (DIS) has some big plans to show off, and it will be doing so at one of the biggest fan events in its sector: the D23 event, which will take place in Brazil. This is the first time that D23 has taken place in Brazil, and the novelty—along with the content—is catching eyes. Disney is up fractionally in the closing minutes of Thursday’s trading.

The last D23 event, in California, brought with it a range of news items about attractions coming to the Disney parks. It is therefore believed that the Brazilian D23 event—running November 8-10 in Sao Paulo, according to reports from WDWMagic—will offer current status reports on these earlier-announced upgrades. Reasonable enough, but there is more coming to D23, much of which should likely be expected.

The Brazilian D23 event will not only offer updates on the parks, but also on the Disney Cruise Line, and of course, previews of upcoming movies, series, and even games that the company will be releasing. Just what properties will be covered herein is as yet unclear, but updates on everything from Monsters Inc. to Indiana Jones could be on hand in just a few days.

Holiday Perks and New Movies

Aside from the D23 event, Disney has some other news to bring out. A report from Allears.net, a Disney-related news site, noted that a new perk is coming to Hollywood Studios attendees. Known as Jollywood Nights, it’s a”ai-business-unit">specially-ticketed event” starting November 9 and ending December 21. It will include some special events and a free gift of “champagne-flavored marshmallows” in a Muppets-themed box.

Finally, one more report emerged that, apparently, Disney will be trying its luck again with a new Star Wars trilogy, this time potentially focusing on the Skywalkers. The new trilogy will represent Episodes X, XI and XII, as expected, and will be written by co-creator of Star Wars: Rebels Simon Kinberg. How well this works is anyone’s guess, particularly given the flop some believe Star Wars: Outlaws turned out to be.

Is Disney Stock a Buy or Hold?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on DIS stock based on 14 Buys and five Holds assigned in the past three months, as indicated by the graphic below. After a 18.2% rally in its share price over the past year, the average DIS price target of $112.47 per share implies 13.82% upside potential.

See more DIS analyst ratings

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