Zhihu Inc. Reveals Strong Third Quarter 2024 Performance

Zhihu, Inc. ( (ZH) ) has released its Q3 earnings. Here is a breakdown of the information Zhihu, Inc. presented to its investors.

Zhihu Inc., a prominent online content community in China, engages users with a platform for finding solutions, making decisions, and seeking inspiration. The company has developed into a comprehensive online content ecosystem since its inception in 2010, distinguishing itself as the largest Q&A-inspired community in China.

Zhihu Inc. recently announced its unaudited financial results for the third quarter of 2024, revealing significant strides in operational efficiency and cost management. The company reported total revenues of RMB845.0 million, with a notable expansion in gross margin to 63.9%, despite a decrease in overall revenue compared to the same period last year.

Key financial highlights include a substantial narrowing of net loss by 96.8% to RMB9.0 million, demonstrating the company’s focus on profitability. Operating expenses saw a notable reduction, with selling and marketing, research and development, and general and administrative expenses all significantly lowered. The average monthly active users stood at 81.1 million, showcasing steady engagement.

Zhihu’s strategic initiatives included the enhancement of its community ecosystem and the introduction of new features like ‘Professional Search’, aimed at enriching user experience and boosting content quality. The company’s focus remains on leveraging technological advancements to improve operational efficiency further and explore new business models.

Looking ahead, Zhihu’s management is optimistic about sustaining profitability growth, with plans to continue refining its high-value brand image and distinctive user positioning. Their commitment to unlocking Zhihu’s full potential indicates a promising trajectory for future shareholder value.