Zeta Global Expands with LiveIntent Acquisition and Reinforces Market Position

An announcement from Zeta Global Holdings Corp ( (ZETA) ) is now available.

Zeta Global has announced its acquisition of LiveIntent, a move set to enhance its AI-powered marketing platform by expanding identity resolution capabilities, entering the publisher monetization business, and elevating its mobile and retail media solutions. The deal includes a $250 million purchase price, with additional potential earnout payments, combining cash on hand and Zeta common stock as consideration. The acquisition aligns with Zeta’s growth strategy, promising to boost its earnings profile and solidify its market position by offering innovative solutions to marketers and publishers. Zeta has also reaffirmed its third-quarter 2024 guidance, indicating confidence in the transaction’s expected benefits.

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