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XXL ASA Navigates Challenging Market with Strategic Initiatives
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XXL ASA Navigates Challenging Market with Strategic Initiatives

Story Highlights
  • XXL ASA faced a tough market in 2024, leading to a NOK 600 million rights issue.
  • The company aims to regain market share with its ‘Reset & Rethink’ plan, focusing on growth and profitability.
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XXL ASA ( (GB:0R3P) ) just unveiled an update.

XXL ASA reported a challenging year in 2024 due to low inventory levels and a sluggish Nordic sporting goods market, which led to a rights issue of NOK 600 million to support growth initiatives. Despite this, the company saw positive impacts from its cost-saving measures, achieving an EBITDA of NOK 74 million for the year and improving its gross margin. The ‘Reset & Rethink’ plan continued to guide XXL’s strategic efforts to regain market share, with a focus on store optimization and enhancing its e-commerce platform. The company remains optimistic about returning to growth and profitability, driven by a 4% sales increase in January 2025 and ongoing strategic initiatives.

More about XXL ASA

XXL ASA is a leading sports retailer with a significant presence in Norway, Sweden, and Finland. It offers a comprehensive range of products for sports, hunting, skiing, biking, and outdoor activities, positioning itself as a one-stop shop with the largest stores and a focus on branded goods at competitive prices.

YTD Price Performance: 57.66%

Average Trading Volume: 3,977

Technical Sentiment Consensus Rating: Buy

Current Market Cap: NOK894.6M

Learn more about 0R3P stock on TipRanks’ Stock Analysis page.

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