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Viad Corp’s Strategic Shift to Pursuit Attractions
Company Announcements

Viad Corp’s Strategic Shift to Pursuit Attractions

Story Highlights
  • Viad sold its GES business and will relaunch as Pursuit, focusing on hospitality.
  • David Barry becomes CEO as Viad converts preferred stock to common stock, boosting growth potential.
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Viad ( (VVI) ) has shared an update.

Viad Corp has completed the sale of its GES business to Truelink Capital for $535 million and will relaunch as Pursuit Attractions and Hospitality, Inc., focusing solely on attractions and hospitality in iconic destinations. The company has made significant leadership and board changes, with David Barry taking over as President and CEO, and has completed the conversion of 5.5% Convertible Series A Preferred Stock into common stock, enhancing its financial position to fuel growth through strategic initiatives.

More about Viad

Viad historically operated through two businesses, Pursuit and GES. Pursuit is an attractions and hospitality company that owns and operates experiences in iconic destinations in the U.S., Canada, and Iceland. GES is a global exhibition services company offering services to leading event organizers and brands.

YTD Price Performance: 18.26%

Average Trading Volume: 149,733

Technical Sentiment Consensus Rating: Strong Sell

Current Market Cap: $907.7M

See more data about VVI stock on TipRanks’ Stock Analysis page.

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