United Rentals Faces Data Privacy Challenges: Navigating Compliance Risks and Costs

United Rentals (URI) has disclosed a new risk, in the Environmental / Social category.

United Rentals faces significant risk from potential non-compliance with data privacy and protection laws, which are increasingly complex and varied across jurisdictions. The company collects and manages sensitive information, making it vulnerable to stringent regulations like the EU’s GDPR and evolving state laws in the U.S. Non-compliance could not only result in substantial fines and penalties but also damage its reputation and financial performance. Furthermore, the need to continuously update systems and practices to meet these regulatory demands could lead to increased operational costs and negatively affect profitability.

The average URI stock price target is $808.00, implying 4.38% upside potential.

To learn more about United Rentals’ risk factors, click here.