Simply Better Brands Corp. (TSE:SBBC) has released an update.
Simply Better Brands Corp. has announced a significant expansion of its TRUBAR brand’s presence in the convenience channel through a partnership with Sheetz, a leading convenience store chain in the mid-Atlantic. This partnership will see TRUBAR’s snack bars distributed across over 700 Sheetz locations, offering flavors such as ‘Oh oh cookie dough’ and ‘Smother Fudger Peanut Butter’. The move aligns with the company’s strategic focus on widening its retail partnerships and tapping into the grab-and-go meal replacement market.
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