trivago Navigates Revenue Challenges with Growth Strategy

trivago (TRVG) has released an update.

trivago, a global hotel search platform, reported a 5% decline in total revenue to €118.6 million in the second quarter of 2024 compared to the same period last year; however, the company sees this as an improvement toward future growth. Despite challenges in performance marketing channels due to Google advertisement format changes, the company observed revenue growth from branded traffic and improved booking conversions. Optimistic about returning to year-over-year top line growth in the second half of the year, trivago is focused on disciplined brand marketing investments to drive long-term growth and aims for a full-year Adjusted EBITDA close to break-even.

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