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Toyoda Gosei and Asics Win Design Award for Sustainable Sneakers
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Toyoda Gosei and Asics Win Design Award for Sustainable Sneakers

Toyoda Gosei Co (JP:7282) has released an update.

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Toyoda Gosei and Asics have won the Good Design Award 2024 for their innovative GEL-SONOMA 15-50 sneakers, crafted from airbag fabric remnants. This collaborative effort highlights both companies’ commitment to sustainability and upcycling, transforming waste into valuable products. Their creative approach not only reduces waste but also captivates consumer interest in sustainable practices.

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