Skechers USA Inc ( (SKX) ) has released its Q4 earnings. Here is a breakdown of the information Skechers USA Inc presented to its investors.
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Skechers U.S.A., Inc., known as The Comfort Technology Company, is a global leader in the footwear industry, designing and marketing lifestyle and performance footwear, apparel, and accessories for men, women, and children across approximately 180 countries.
The company announced record-breaking annual sales of $8.97 billion for the year 2024, marking a 12.1% increase from the previous year, with a notable performance in both wholesale and direct-to-consumer sectors. The diluted earnings per share also saw a significant rise, reflecting the company’s robust market presence and strategic initiatives.
Key financial metrics highlighted include a 13.2% growth in wholesale sales and a 10.7% increase in direct-to-consumer sales. The company also reported a 14.1% increase in fourth-quarter sales on a constant currency basis, driven by strong regional performances, particularly in the Americas and EMEA. The gross margin improved due to a favorable channel mix and efficient cost management.
Skechers attributes its success to innovative product offerings and effective marketing campaigns, which have resonated well with a diverse consumer base. The company’s expansion efforts, including new store openings and distribution center investments, are expected to support future growth.
Looking ahead, Skechers management remains optimistic about continued growth, projecting sales between $9.70 and $9.80 billion for 2025, with plans to further invest in distribution capabilities and enhance consumer experiences globally.
