Simply Better Brands Corp. (TSE:SBBC) has released an update.
Simply Better Brands Corp. has announced the suspension and forthcoming bankruptcy of its majority-owned subsidiary, PureKana. This decision came after a strategic review and the realization that PureKana’s high-cost customer acquisition did not align with SBBC’s profitable growth strategy. Despite PureKana’s negative impact on the company’s finances, SBBC anticipates growth with its TRUBAR brand, expecting revenues of $40-$45 million in 2024.
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