Sidetrade SA Boosts Team for North American Expansion

Sidetrade SA (FR:ALBFR) has released an update.

Sidetrade SA has appointed Allison Barlaz as their new Marketing Director to drive growth in North America, leveraging her over 25 years of experience in software and SaaS marketing. Barlaz, known for her proficiency in utilizing marketing technologies to generate business, joins the company’s executive committee aiming to expand Sidetrade’s AI-driven Order-to-Cash platform. The company, which analyzes inter-company transactions to predict payment behaviors, is already recognized as a leader in the Gartner Magic Quadrant for Invoice-to-Cash applications.

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