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Shiseido Reports 2024 Earnings Amid Strategic Transition

Shiseido Reports 2024 Earnings Amid Strategic Transition

Shiseido Company, Limited Sponsored Adr ( (SSDOY) ) has released its Q4 earnings. Here is a breakdown of the information Shiseido Company, Limited Sponsored Adr presented to its investors.

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Shiseido Company, Limited, a leader in the beauty and personal care industry, is renowned for its innovative skincare, makeup, and fragrance products, with a significant presence in both domestic and international markets. In their latest earnings report, Shiseido reported net sales of ¥990.6 billion for the fiscal year ending December 31, 2024, marking a 1.8% increase from the previous year. However, the company experienced a substantial decline in operating profit, falling by 73.1% to ¥7.6 billion, and reported a loss attributable to owners of the parent of ¥10.8 billion, largely due to structural reform expenses and economic challenges in key markets. Despite a challenging global economic environment, including a slowdown in China and mixed growth in other regions, Shiseido’s Japan and EMEA businesses showed strong sales growth. The company has advanced its medium-term strategy ‘SHIFT 2025 and Beyond’ and launched the ‘Action Plan 2025-2026’ to reinforce brand foundations and enhance operational governance, aiming for a resilient business model. Looking ahead, Shiseido forecasts modest growth in net sales and a significant recovery in operating profit for 2025, driven by strategic initiatives across various markets, despite expected continued challenges in China and Travel Retail businesses.

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