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Purple Innovation Explores Strategic Options Amid Financial Turnaround

Story Highlights
  • Purple Innovation is exploring strategic alternatives, including potential sales or mergers.
  • The company returned to positive adjusted EBITDA in Q4 2024, driven by cost-saving initiatives.
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Purple Innovation Explores Strategic Options Amid Financial Turnaround

Purple Innovation ( (PRPL) ) has shared an update.

On March 13, 2025, Purple Innovation announced a strategic review following expressions of interest, forming a special committee to explore options like a sale or merger. The company reported a return to positive adjusted EBITDA and cash flow in Q4 2024, despite a revenue decline, due to cost-saving initiatives and operational improvements. This financial turnaround supports their ‘Path to Premium’ strategy, with plans for continued investment in innovation and advertising.

More about Purple Innovation

Purple Innovation, Inc. is a leading premium mattress company known for its GelFlex® Grid technology, which is designed to provide restorative sleep by adapting to movement, balancing temperature, relieving pressure, and offering support. Their products, including mattresses, pillows, cushions, frames, and sheets, are available online, in 58 Purple stores, and over 3,000 retailers nationwide.

YTD Price Performance: -6.00%

Average Trading Volume: 458,951

Technical Sentiment Consensus Rating: Strong Buy

Current Market Cap: $75.66M

See more data about PRPL stock on TipRanks’ Stock Analysis page.

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