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PubMatic Reports Strong 2024 Growth in CTV and Video

PubMatic Reports Strong 2024 Growth in CTV and Video

Pubmatic Inc ( (PUBM) ) has released its Q4 earnings. Here is a breakdown of the information Pubmatic Inc presented to its investors.

PubMatic, Inc. is an independent technology company specializing in digital advertising, providing a sell-side platform that empowers digital content creators to manage and monetize their inventory across various ad formats and devices. In its latest earnings report for the fiscal year 2024, PubMatic reported a revenue increase of 9% to $291.3 million, with significant growth in connected TV (CTV) and omnichannel video sectors. The company also achieved a net income of $12.5 million, marking a 4% margin, and an adjusted EBITDA of $92.3 million, reflecting a 32% margin.

Key highlights from the report include a doubling of CTV revenue, which now accounts for 20% of total revenue, and a notable 37% growth in omnichannel video revenue. PubMatic’s Supply Path Optimization represented 53% of total activity, indicating a strategic focus on optimizing ad supply chains. The company also repurchased 4.3 million shares, reflecting a commitment to returning value to shareholders.

Despite a slight decrease in fourth-quarter revenue growth, PubMatic’s strategic investments in emerging revenue streams and partnerships with major streaming brands like Roku and Disney+ Hotstar have positioned it well for future growth. The company has also launched innovative products like CTV Marketplaces and generative AI solutions to enhance ad targeting and inventory management.

Looking ahead to 2025, PubMatic expects continued growth in its core business, driven by demand for premium, brand-safe inventory. The company anticipates a conservative approach due to potential headwinds from a major DSP buyer but remains optimistic about achieving a 15% growth in its underlying business, excluding certain revenue streams.

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