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Nike Inc. Reports Decline in Q3 2025 Earnings

Nike Inc. Reports Decline in Q3 2025 Earnings

Nike Inc ( (NKE) ) has released its Q3 earnings. Here is a breakdown of the information Nike Inc presented to its investors.

Nike Inc., headquartered in Beaverton, Oregon, is a global leader in the design, marketing, and distribution of athletic footwear, apparel, equipment, and accessories, with a strong focus on innovation and brand momentum through sports.

In its fiscal 2025 third quarter, Nike reported revenues of $11.3 billion, marking a 9% decline compared to the previous year. The company faced challenges across various segments, including a notable decrease in both direct and wholesale revenues. Despite these setbacks, Nike remains committed to its ‘Win Now’ strategic priorities, emphasizing athlete storytelling and performance products.

Key financial metrics from the quarter include a gross margin decrease to 41.5%, primarily due to higher discounts and inventory obsolescence. Net income dropped by 32% to $0.8 billion, with diluted earnings per share at $0.54, reflecting a 30% decline. The company also reported a decrease in selling and administrative expenses by 8%, while demand creation expenses rose by 8% due to increased brand marketing efforts.

Looking ahead, Nike’s management maintains a consistent outlook for the second half of fiscal 2025, focusing on product innovation and brand revitalization. Despite a dynamic operating environment, the company aims to serve athletes and enhance shareholder value through strategic actions.

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