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NCI Forms Joint Venture to Grow MENA Apparel Market

Neo-Concept International Group Holdings Limited (NCI) has released an update.

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Neo-Concept International Group Holdings Limited (NCI) has partnered with UAE-based Liwa Trading Enterprises LLC to expand its apparel business in the Middle East and North African (MENA) region through a joint venture. The alliance aims to combine NCI’s expertise in design and supply chain with Liwa’s regional market knowledge and distribution networks to enhance their apparel retail, wholesale, distribution, and e-commerce operations. Operations are set to begin in the UAE by the end of 2024, promising growth and innovative customer experiences in the burgeoning MENA markets.

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