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MYT Netherlands Plans Renaming to LuxExperience After YNAP Acquisition
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MYT Netherlands Plans Renaming to LuxExperience After YNAP Acquisition

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The latest update is out from MYT Netherlands ( (MYTE) ).

On January 21, 2025, MYT Netherlands Parent B.V. announced its intention to rename the company to LuxExperience B.V. following the planned acquisition of YOOX NET-A-PORTER (YNAP). Scheduled for completion in the first half of 2025, the acquisition aims to create a leading global multi-brand digital luxury group, enhancing its market position and offering synergies. The renaming will be subject to shareholder approval at an extraordinary general meeting on March 6, 2025. The move marks a significant milestone for Mytheresa, as it integrates the strong brand identities of YNAP’s NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET into its portfolio, promising growth opportunities in the luxury digital shopping sector.

More about MYT Netherlands

Mytheresa is a leading luxury multi-brand digital platform that ships to over 130 countries, offering a curated selection of high-end brands such as Gucci, Prada, and Saint Laurent. Founded in 1987 as a boutique and launched online in 2006, the company serves luxury shoppers with a focus on exclusive products, high-quality service, and advanced technology. It reported a GMV of €913.6 million in fiscal year 2024.

YTD Price Performance: 25.53%

Average Trading Volume: 159,306

Technical Sentiment Consensus Rating: Sell

Current Market Cap: $800.6M

For a thorough assessment of MYTE stock, go to TipRanks’ Stock Analysis page.

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