Mirriad Advertising (GB:MIRI) has released an update.
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Mirriad Advertising faces challenges with its US market strategy, experiencing slower-than-expected progress in scatter markets and contract cancellations amid election uncertainties. The company is actively pursuing partnerships with global agencies and targeting a Q4 launch for its programmatic solution, though significant revenue this year remains uncertain. Cost-saving measures have reduced the annual cost base to approximately £8 million, with current cash reserves at £6 million.
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