Mirriad Advertising (GB:MIRI) has released an update.
Mirriad Advertising, a leader in virtual product placement, released its unaudited interim results for H1 2024, revealing a revenue dip to £390k, down from £592k in H1 2023, and a reduced operating loss of £5.0m, improving from a £7.3m loss in the previous year. The company has secured strategic partnerships and programmatic alliances in the US and identified further cost-saving measures. Despite a challenging market and delayed campaigns, Mirriad is optimistic about leveraging its partnerships and programmatic developments to improve revenue in the latter half of the year.
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