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Mirriad Advertising Faces Revenue Decline Amidst US Market Challenges, Sees Growth in Europe
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Mirriad Advertising Faces Revenue Decline Amidst US Market Challenges, Sees Growth in Europe

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An announcement from Mirriad Advertising ( (GB:MIRI) ) is now available.

Mirriad Advertising reported a significant 45% decrease in revenue for FY2024, largely due to challenges in the US market, including a decline in linear TV and budget shifts towards retail-media. Despite these obstacles, the company saw a 40% growth in European markets and continues to build partnerships, positioning itself for growth with new solutions and a strong pipeline of opportunities. Mirriad is developing a programmatic solution and has made cost-saving measures, ending the year with disciplined financial management and a new partnership with BENlabs to enhance market offerings.

More about Mirriad Advertising

Mirriad is a leader in virtual product placement and in-content advertising, with a multi-patented platform that inserts products and brands into various media channels including Television, SVOD/AVOD, Music, and Influencer content. The company aims to create new revenue opportunities for content owners through its unique ad format, which enhances advertiser performance and improves viewer experience. Mirriad operates in the US, Europe, and India.

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $1.99M

Learn more about MIRI stock on TipRanks’ Stock Analysis page.

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