LightInTheBox’s Strategic Shift Boosts Profitability

LightInTheBox (LITB) has released an update.

LightInTheBox reported a shift in strategy towards proprietary brand development, which has improved their gross margin despite a 63% drop in revenue for the third quarter of 2024. The company launched Ador.com, a new women’s apparel brand, focusing on quality and direct-to-consumer sales to maintain profitability in a competitive e-commerce market. This strategic move is aimed at transforming LightInTheBox into a brand-focused apparel designer, enhancing its design capabilities and expanding product lines.

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