Klaviyo Achieves Record Sales During Holiday Season

Klaviyo, Inc. Class A ( (KVYO) ) has shared an update.

Klaviyo reported record-breaking results during the 2024 Black Friday Cyber Monday period, helping over 157,000 brands achieve exceptional sales, with $3 billion in Klaviyo Attributed Value generated. Consumers prioritized brand loyalty over steep discounts, favoring 10-25% off deals. Klaviyo’s use of AI and SMS marketing strategies led to a 20% year-on-year increase in e-commerce revenue, highlighting the importance of personalized consumer engagement and cross-channel marketing for sustained growth.

For detailed information about KVYO stock, go to TipRanks’ Stock Analysis page.