Kitanotatsujin Corp. (JP:2930) has released an update.
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Kitanotatsujin Corporation has disclosed that their profits are realized three to four months after incurring advertising expenses, emphasizing that these costs are a strategic investment. They caution that while higher advertising expenses may lead to lower short-term profits, they are positive in the long-term perspective as they indicate ongoing investment. Conversely, lower advertising costs and higher profits could signal a lack of sustained investment, which is a negative sign in the long-term outlook.
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