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Johnson Outdoors Faces Challenges in First Quarter 2025

Johnson Outdoors Faces Challenges in First Quarter 2025

Johnson Outdoors ( (JOUT) ) has released its Q1 earnings. Here is a breakdown of the information Johnson Outdoors presented to its investors.

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Johnson Outdoors Inc., a leading global innovator in outdoor recreation equipment, designs and markets products across four categories: Watercraft Recreation, Fishing, Diving, and Camping. The company’s well-known brands include Old Town canoes and kayaks, Minn Kota trolling motors, and SCUBAPRO dive equipment.

In its fiscal first quarter ending December 27, 2024, Johnson Outdoors faced significant market challenges, resulting in decreased sales and profitability. The company reported a 22% decline in total net sales to $107.6 million compared to the previous year’s first quarter. CEO Helen Johnson-Leipold highlighted ongoing investments in innovation and operational efficiencies as key strategic priorities.

The financial performance of Johnson Outdoors showed a decrease in fishing revenue by 25%, largely due to competitive dynamics and prior strong product sales. Camping & Watercraft Recreation sales dropped by 12%, and Diving sales fell by 10%, reflecting reduced consumer demand. The company reported an operating loss of $20.2 million, a significant downturn from the previous year’s operating profit.

Despite the disappointing results, Johnson Outdoors maintained a strong cash position, with $101.6 million in cash and short-term investments. The company continues to focus on cost savings initiatives and inventory management, supported by its debt-free balance sheet. Looking ahead, the management remains confident in creating long-term value for shareholders through strategic growth and innovation.

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