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Innovation Beverage Group’s Bitters Achieves Market Dominance in Australia

Story Highlights
  • Innovation Beverage Group Ltd’s Australian Bitters captured 45% market share in Australia.
  • The company’s success in Australia indicates potential growth in the U.S. market.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Innovation Beverage Group’s Bitters Achieves Market Dominance in Australia

Innovation Beverage Group Ltd. ( (IBG) ) just unveiled an update.

Innovation Beverage Group Ltd announced on March 25, 2025, that its Australian Bitters Company line has captured a 45% market share in Australia, driven by a 5% year-over-year sales increase in 2024. This achievement marks the highest market share for the company in Australia, the world’s second-largest bitters market. The company’s success in Australia is seen as a strong indicator of potential growth in the U.S. market, the largest bitters market globally. The company’s flagship product, Australian Bitters, is crafted from natural botanical herbs and spices and has won several awards, enhancing its brand reputation and consumer loyalty.

More about Innovation Beverage Group Ltd.

Innovation Beverage Group Ltd is a developer, manufacturer, marketer, exporter, and retailer of a diverse beverage portfolio with 60 formulations across 13 alcoholic and non-alcoholic brands. The company focuses on premium and super premium brands, aiming to disrupt long-established market leaders. Its most successful brand, Australian Bitters, has achieved significant market dominance, including a partnership with Coca-Cola Europacific Partners in Australia. Established in 2018, the company is headquartered in Sydney, Australia, with a U.S. sales office in New Jersey.

YTD Price Performance: -52.47%

Average Trading Volume: 143,863

Technical Sentiment Signal: Strong Buy

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