Hakuhodo Dy Holdings (JP:2433) has released an update.
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Hakuhodo DY Holdings has announced a strategic company split between its subsidiaries, Hakuhodo Inc. and Hakuhodo DY Media Partners, to strengthen its full-funnel data-driven marketing capabilities. This move aims to enhance the company’s media sales and proposal capabilities by consolidating core functions into the new Hakuhodo. The integration is a part of Hakuhodo’s broader plan to evolve into a creativity platform, connecting organizations and society to create new value.
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