Givex Information Technology Group (TSE:GIVX) has released an update.
Givex’s 2024 Holiday Gift Card Survey reveals that inflation continues to influence holiday spending habits, with 70% of Americans feeling its impact. The survey highlights a growing preference for credit card and restaurant gift cards, indicating a shift in consumer behavior towards value and flexibility. Businesses are encouraged to leverage gift cards and loyalty programs to attract budget-conscious shoppers this season.
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