Fluent Inc ( (FLNT) ) has released its Q4 earnings. Here is a breakdown of the information Fluent Inc presented to its investors.
Fluent, Inc. is a commerce media solutions provider specializing in connecting brands with engaged consumers through diverse ad inventory and proprietary machine learning, primarily operating in the performance marketing sector. The company recently announced its unaudited financial results for the fourth quarter and full year of 2024, highlighting a strategic shift towards its Commerce Media Solutions business. Fluent reported a revenue of $65.4 million for the fourth quarter of 2024, a decrease from the previous year, but saw significant growth in its Commerce Media Solutions segment, which increased by 139% year-over-year to $17.2 million. Despite an overall revenue decline of 14.7% for the full year, the Commerce Media Solutions segment showed a remarkable 284% increase. The company’s net loss for the year was $29.3 million, an improvement from the previous year’s loss of $63.2 million. The strategic pivot to Commerce Media Solutions has shown strong traction, with the segment’s annual revenue run rate exceeding $60 million, indicating a successful transition to a high-growth market. Looking ahead, Fluent’s management remains optimistic about the continued growth of its Commerce Media Solutions business, expecting triple-digit revenue growth in 2025 and improvements in net loss and adjusted EBITDA, driven by the scaling of this segment.