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Enthusiast Gaming and State Farm Enhance Gamer Engagement
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Enthusiast Gaming and State Farm Enhance Gamer Engagement

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Enthusiast Gaming Holdings (TSE:EGLX) has released an update.

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Enthusiast Gaming has partnered with State Farm to promote the Gamerhood: Neo City campaign through watch parties and livestream overlays hosted by their esports team, Luminosity Gaming. The collaboration, which marks the third consecutive year, will leverage Luminosity’s content creators to boost engagement and viewership for the series on Twitch. The initiative reflects Enthusiast Gaming’s commitment to integrating advertising with interactive gaming content and engaging the wider gaming community.

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