Electric Guitar PLC Unveils AI Marketing Joint Venture

Electric Guitar PLC (GB:ELEG) has released an update.

Electric Guitar PLC has announced a joint venture with Exelia Technologies to launch Marcomms.ai, aiming to revolutionize the digital marketing and advertising industry using AI and machine learning. By leveraging a dataset of over 1 billion data points from Electric Guitar’s subsidiary, 3radical, the venture will enhance consumer engagement and provide deeper audience insights. The collaboration seeks to exploit the $800bn market opportunity by integrating AI into marketing strategies, offering advertisers increased efficiency and transparency.

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