Electric Guitar PLC Secures Deal with Mediacorp

Electric Guitar PLC (GB:ELEG) has released an update.

Electric Guitar PLC, a leader in digital marketing and first-party data solutions, has announced a new partnership with Singapore’s media giant Mediacorp, expanding their strategic presence in Southeast Asia. The deal follows a highly successful test campaign that utilized Electric Guitar’s Voco platform to increase web traffic and consumer engagement. The company aims to leverage this momentum to deliver enhanced personalization and engagement for Mediacorp’s audience at a national scale.

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