Electric Guitar PLC Acquires Mymyne Limited

Electric Guitar PLC (GB:ELEG) has released an update.

Electric Guitar PLC, a digital marketing firm specializing in first-party data solutions, has successfully acquired Mymyne Limited following shareholder approval. The acquisition, part of Electric Guitar’s strategy to enhance first-party data management in marketing, is financed by a placement to Mymyne’s director, with trading of the Initial Consideration Shares expected imminently. This move strengthens Electric Guitar’s position in a market increasingly reliant on first-party data due to changing privacy laws and the decline of third-party cookies.

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