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Burberry Unveils ‘Burberry Forward’ Strategy Amid Financial Challenges
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Burberry Unveils ‘Burberry Forward’ Strategy Amid Financial Challenges

Burberry (GB:BRBY) has released an update.

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Burberry Group PLC has unveiled its new strategic plan, ‘Burberry Forward,’ aimed at revitalizing brand desire and driving long-term value creation amid recent financial challenges. The company plans to reconnect with its heritage and core outerwear category while optimizing pricing and distribution strategies. Despite a significant drop in revenue and an operating loss for the first half of 2024, Burberry remains confident in its ability to stabilize and return to profitable growth.

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