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Boohoo Group Rebrands to Debenhams Despite Shareholder Vote

Story Highlights
  • Boohoo group plc will continue as Debenhams Group despite not passing the name change vote.
  • The company adopts ‘DEBS’ as its stock market identifier from March 31, 2025.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Boohoo Group Rebrands to Debenhams Despite Shareholder Vote

An update from boohoo group Plc ( (GB:BOO) ) is now available.

Boohoo group plc announced the outcome of its General Meeting, where the proposal to change the corporate name to Debenhams Group plc was not passed. Despite this, the company will continue to operate under the Debenhams brand, with a new stock market identifier ‘DEBS’ effective from March 31, 2025. The board expressed satisfaction with the majority shareholder support and remains optimistic about the company’s future, emphasizing the successful turnaround of Debenhams as a model for the broader group’s strategy.

More about boohoo group Plc

Debenhams Group is a prominent online retailer in the fashion, home, and beauty sectors, catering to a vast customer base through its five shopping platforms: Debenhams, Karen Millen, boohoo, MAN, and PLT. The group, with roots dating back to 1778, has evolved into a digital retail leader, having relaunched Debenhams as an online department store in 2021.

YTD Price Performance: -21.51%

Average Trading Volume: 2,272,378

Technical Sentiment Signal: Buy

Current Market Cap: £340.1M

For detailed information about BOO stock, go to TipRanks’ Stock Analysis page.

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