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boohoo Group Rebrands as Debenhams Group Following Successful Turnaround

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boohoo Group Rebrands as Debenhams Group Following Successful Turnaround

boohoo group Plc ( (GB:BOO) ) has shared an update.

boohoo group Plc has successfully completed the turnaround of Debenhams, transforming it into a profitable and rapidly growing online department store. The company will now operate as Debenhams Group, focusing on a marketplace-led business model to enhance growth and profitability. This strategic shift is expected to drive the recovery of the wider group, including its youth brands, and strengthen its position in the global digital retail space. The group has also announced a new ESG strategy and leadership changes, including the appointment of Phil Ellis as the new CFO.

More about boohoo group Plc

boohoo group Plc is a prominent player in the online retail industry, primarily focusing on fashion, beauty, and home products. The company has a significant market presence with a diverse portfolio of brands, including Wallis, Burton, MissPap, Coast, Oasis, Dorothy Perkins, and Warehouse. It has recently repositioned Debenhams as Britain’s leading online department store, leveraging its iconic brand name and extensive consumer trust.

YTD Price Performance: -18.78%

Average Trading Volume: 3,254,242

Technical Sentiment Consensus Rating: Buy

Current Market Cap: £351.9M

Find detailed analytics on BOO stock on TipRanks’ Stock Analysis page.

Questions or Comments about the article? Write to editor@tipranks.com

Questions or Comments about the article? Write to editor@tipranks.com
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