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Beyond Inc Acquires Buy Buy Baby Brand

Story Highlights
  • Beyond, Inc. finalized the acquisition of Buy Buy Baby brand assets on February 21, 2025.
  • The acquisition is expected to enhance Beyond’s market position by reuniting key brands.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Beyond Inc Acquires Buy Buy Baby Brand

The latest announcement is out from Beyond Inc ( (BYON) ).

On February 21, 2025, Beyond, Inc. successfully completed the acquisition of the Buy Buy Baby brand from BBBY Acquisition Co. LLC, inclusive of assets, intellectual property, and associated goodwill, for $5 million. This strategic acquisition aims to enhance Beyond’s market reach by reuniting the Buy Buy Baby brand with Bed Bath & Beyond, thereby strengthening its customer proposition in key life stage shopping moments.

More about Beyond Inc

Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce focused affinity company that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to unlock their homes’ potential through its vast data cooperative. The Company currently owns Bed Bath & Beyond, Overstock, and other related brands and websites.

YTD Price Performance: 35.94%

Average Trading Volume: 3,063,250

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $351.8M

Find detailed analytics on BYON stock on TipRanks’ Stock Analysis page.

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