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Banzai International Expands with Act-On Software Acquisition
Company Announcements

Banzai International Expands with Act-On Software Acquisition

Story Highlights
  • Banzai International will acquire Act-On Software to enhance its AI-driven marketing capabilities.
  • The merger is valued at $53.2 million and is expected to increase Banzai’s revenue by $27 million.
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Banzai International ( (BNZI) ) has shared an announcement.

On January 22, 2025, Banzai International announced its agreement to acquire Act-On Software, an enterprise marketing automation platform provider, aiming to enhance its product suite with AI-driven marketing capabilities. The merger, valued at approximately $53.2 million, is expected to boost Banzai’s revenue by $27 million by the end of 2025, signaling a strategic expansion in its marketing automation offerings and reinforcing its position in the marketing technology industry.

More about Banzai International

Banzai International, Inc. is a marketing technology company providing AI-enabled marketing and sales solutions, helping businesses of all sizes to effectively target, engage, and measure both new and existing customers. Its notable clients include Cisco, New York Life, and Hewlett Packard Enterprise.

YTD Price Performance: -5.16%

Average Trading Volume: 1,625,389

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $7.06M

See more insights into BNZI stock on TipRanks’ Stock Analysis page.

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