CapitaLand Investment Limited (SG:9CI) has released an update.
Ascott’s Ascott Star Rewards (ASR) loyalty program, owned by CapitaLand Investment, celebrates its 5th year with record growth, achieving over S$342 million in revenue from members in 2023, a 63% increase from the previous year. The loyalty scheme saw a million new members and a significant 25% year-on-year growth in the first quarter of 2024, indicating a strong trend in pan-Asian travel. With the program’s expansion and the introduction of a new brand promise ‘Stay Rewarded’, Ascott aims to enhance member experiences with exclusive events, upgrades, and rewards.
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